The journalist being sponsored is DJ Fadereu, who cites this and this as similar projects.
"Don’t trust the Indian news media? Then stop buying the newspapers and 24X7 channels. Hire your own embedded journalist to do the job for you, a private eye.
If you pay for the trip and expenses as a collective donation, I will go out and report directly to you, on this website and your cellphone by SMS. You will also have control (within reason), via sms or comments, on what I should do next.
75% of what you pay will be spent on the job at hand, and the rest are my earnings.
State your choice of place and amount donated below in comments.
Your three choices this week:
1. Nandigram, West Bengal
2. Jantar Mantar, New Delhi
3. Choose a destination"
I have to say, I'm absolutely flummoxed, but perhaps someone with a few more paisa than I would be interested in a little direct research?