Thursday, July 12, 2007

Should I be enjoying this ironically?

The other day at work, someone started a long yarn about how she saw a restaurant the other day that served rice pudding. And only rice pudding.

I half thought she was joking (still getting accustomed, again, to the American brand of wry cynicism) until, when taking the inimitable husband on a whirlwind tour of the Lower East Side, we chanced upon Rice to Riches.

What I suppose are considered tongue-in-cheek flavors -- Sex Drugs and Rocky Road? Corner of Cookies & Cream? -- seem a bit pat. It's novel, yes, that the proprietors can support themselves by selling a product that frankly probably isn't that great by merely appealing to the fact that if you build it in a cool neighborhood, hipsters will come; at the same time, are we really so post-everything that people will pay $6 for a cup of pudding topped with fruit?

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