I half thought she was joking (still getting accustomed, again, to the American brand of wry cynicism) until, when taking the inimitable husband on a whirlwind tour of the Lower East Side, we chanced upon Rice to Riches.
What I suppose are considered tongue-in-cheek flavors -- Sex Drugs and Rocky Road? Corner of Cookies & Cream? -- seem a bit pat. It's novel, yes, that the proprietors can support themselves by selling a product that frankly probably isn't that great by merely appealing to the fact that if you build it in a cool neighborhood, hipsters will come; at the same time, are we really so post-everything that people will pay $6 for a cup of pudding topped with fruit?