Saturday, May 13, 2006

Why copy editors must pay attention to page design, reason no. 621

From The Hindu MetroPlus, Delhi, Saturday, May 13, 2006, in a story headlined "Down the tequila!" (an advertorial, more or less, about the introduction of Sauza tequila at a bar in Connaught Place):

"...some mouth-watering cock-"

This is one line of the story. Granted, most people read entire stories, but if you're someone who is alert to things like line breaks, etc., this stops you in your tracks.

(The sentence is, "It's a bartender's delight to play with Sauza tequila and create some mouth-watering cocktails"; it is split over three lines and the person who copy edited it is either a) very dirty or b) incredibly dense.)

1 comment:

Anonymous said...

Thats hilarious!!