Yo, I'm gonna pop a cap in your ass, biatch

No, the Bloods and the Crips haven't developed a Web presence (at least, so far as I know); but "gang blogs" and "gang wars" ARE a prominent feature of the Sunsilk site, which is being pushed throughout Delhi -- print ads, billboards, TV spots.

I know I shouldn't. I understand that gangs don't have the same connotation in India, and that perhaps drive-by shootings are as foreign to them as trying to make a nice paneer concoction in a pressure cooker is to me. But every time I see these ads -- shiny, happy girls bubbling over with love for Sunsilk -- I crack up.

Tags: sunsilk, gang blog, gang war, India, Delhi, advertising, Internet